Refundable month one.
Thirty days to prove it. If nothing moves, that month comes back in full.
UK based · MandiDigital
Website design,local SEO& Google Ads.
A better website starts with the action your customer needs to take: request a quote, book a table or buy a product. We help UK trades and local businesses plan the pages, search visibility and enquiry journey around that action.
01
Website design & build
Give every visitor
a clear next step.
Choose a website build when your current site makes it difficult to understand what you do, judge your work or contact you on a phone. Design, content and navigation need to solve those problems together.
For a trade business, that means separating the work you want more of, showing relevant completed projects and asking enough questions to qualify an enquiry. The advertised website offer is £695 one off; we confirm its scope before work starts.
Pages with a purpose
Plan your core services, areas served, project evidence and contact route. A roofer offering repairs and full replacements needs different explanations for each job; a builder needs enough project detail to help clients assess fit.
A useful project brief
Send your current website, priority services, real service area, photographs you have permission to use and what makes an enquiry worthwhile. Tell us what is missing before paying for a rebuild.
Ownership and scope in writing
Confirm page count, copy, hosting, maintenance, third-party costs and handover before starting. A bespoke shop, booking system or integration requires a separate scope; it is not automatically included in the £695 offer.
02
Local SEO & AI search visibility
Be easier to find.
Be worth choosing.
SEO helps connect a genuine customer question with the page that answers it. We start with the business, its real coverage and the services it can deliver, then check whether search engines can access and understand those pages.
For Google and AI-assisted search, useful evidence matters: precise service information, clear answers, original project details and consistent business facts. No agency can guarantee a first position or an AI recommendation.
Local relevance without invented branches
Publish real coverage, service limitations and relevant examples. A city page should explain what a customer in that area needs to know; a list of place names or a made-up office adds no useful evidence.
Technical foundations
Review crawl access, indexability, titles, descriptions, canonicals, sitemaps and internal links. Keep important explanations in readable page text and any structured data consistent with what visitors can see.
Measure enquiries as well as visibility
Compare relevant search impressions, clicks and landing pages with qualified calls and quote requests. Where first-party AI reports are available, review cited pages separately; a citation is not a booking or a sale.
03
Google Ads
Reach people
ready to enquire.
Paid search can test demand for a defined service and location. It needs a useful landing page, a working contact route and a business able to respond to the enquiries it receives.
Choose the jobs, locations and budget together. Advertising spend is separate from the £249/month marketing offer. The channel mix and work included are agreed in writing; a fee is not a promise of a fixed number of leads.
Separate urgent and planned work
An urgent plumbing enquiry needs fast contact and clear availability. A bathroom installation enquiry needs project scope, location and timing. Combining them obscures which work the budget is buying.
Count the right actions
Track completed enquiries separately from button clicks. A phone-link tap does not prove that a call connected, and a form submission does not prove that the job suits your business.
Judge commercial fit
Review search terms, geography, unsuitable enquiries and booked work. If leads are affordable but outside your service area, the campaign still needs changing.
04
Local shops · ecommerce · hospitality
Different businesses.
Different journeys.
Our focus includes all trades, local shops, restaurants and online businesses. A single brochure-site formula will not serve all of them. Start with the customer journey and agree the right platform and scope.
For Shopify and other ecommerce projects, tell us about your catalogue, variants, fulfilment and current platform. For restaurants, tell us how bookings and orders are handled. We scope these projects individually.
Shopify and online stores
Product pages need clear specifications, variants, stock, delivery and returns information. Discuss catalogue structure, collection navigation, mobile checkout, migrations and ongoing platform or app costs before choosing a build.
Restaurants and hospitality
Make menus readable on a phone, with current opening times and a clear booking or ordering route. Explain location, access and relevant dietary information using facts the restaurant supplies and maintains.
Local shops and service businesses
Customers need to know whether to visit, book, call or buy online. Keep opening hours, collection options, genuine address details and service availability consistent. Never claim a physical presence where one does not exist.
Costs & scope
Know what you are
paying for.
These are MandiDigital’s advertised offers. Your written proposal confirms the deliverables and any separate costs before you commit.
Website
£695
one-off advertised website offer
Agreed business website scope
You own your website and domain
Confirm hosting and ongoing costs
Ecommerce and integrations scoped separately
Marketing
£249
per month · advertising spend separate
Agreed marketing priorities and deliverables
No long-term lock-in · 30 days’ notice
First-month marketing refund promise
Website fees and ad spend excluded from refund
Bespoke projects
Let’s scope it
Shopify, ecommerce, booking & integrations
Start with the customer journey
Confirm products, systems and migration needs
Separate platform, app and transaction costs
Written scope and price before work begins
Before you decide
The questions
that matter.
Should I start with a new website, SEO or advertising?
Start with the weakest part of the customer journey. If visitors cannot understand the offer or enquire, fix the website first. If the site works but relevant people rarely find it, examine search visibility. Paid search can test defined demand once the landing page and enquiry handling are ready. We need your current site and goals to recommend the order.
Do you only work with roofers?
No. Our trade services cover builders, plumbers, electricians, roofers, landscapers, decorators, cleaners and other trades. We also discuss projects for local shops, restaurants and online stores. The structure and content should reflect the actual business, not a reused roofing page.
Can you make my business appear in ChatGPT or Google AI answers?
We can improve the information and technical foundations that help search systems discover and understand a business. That includes clear service pages, verifiable evidence and consistent details. AI platforms choose their own sources, and inclusion or a recommendation cannot be guaranteed.
Are you based in every city you cover?
No. MandiDigital is UK based and works with businesses across the UK. Our area pages describe service coverage; they do not represent local offices. See our areas and service guides.
What should I send for a useful proposal?
Send your website if you have one, your business type, real service area, priority products or services, the action you want customers to take and your target timescale. Relevant project photographs, existing customer questions and the causes of unsuitable enquiries help us plan useful content.
What does success look like?
Agree the business outcome before work starts: suitable quote requests, completed bookings or profitable sales. Track those alongside search visibility and visits. Compare like-for-like periods and note seasonal demand, pricing and campaign changes so a traffic increase is not mistaken for business growth.
Tell us what
your business needs.
Share your current website, the work you want more of and where you serve customers. We can discuss a practical scope and price.
UK based · You own your website, domain and accounts